A 2-page communications campaign framework

A framework for a campaign to embed your organisation’s strategy. What to do when they ask you for a hearts and minds campaign.

We need a hearts and minds campaign for our strategy.

Every organisation ever

Here’s a simple, adaptable, framework that could work for you.

It relies on these building blocks:

  • Identifying themes in your organisational strategy
  • Finding (proxy) clients for each theme to work with
  • An engagement-led approach
  • Creating tools and products that enable people to change
  • Reinforcing internal broadcast communications

Author: caseyleaver

Internal communicator obsessed with eating, preparing and sharing food, and running (off all the food).

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