Building your movement

“Never doubt that a small group of thoughtful committed citizens can change the world; indeed, it is the only thing that ever has.”

Margaret Mead

The question becomes, how do we get people behind our cause?

The start of a Warwickshire cross-country race - a wall of runners heading towards you.
A wave of cross country runners heading towards you at speed.

And the answer is by finding common cause.

And you do that by listening.

This is where a technique from community activism comes into play. And thanks to Ruth and Julie from ThePublicOffice for recently introducing me to the concept. 

Public narratives

It really struck a chord with me because I had not long ago read the first volume of Barack Obama’s autobiography, Dreams from My Father, in which he talks about the time he spent as a community organiser.

How public narrative works is explained here far better than I could.

I can absolutely see the application to change within organisations and I’m looking forward to seeing what I can help people to do with the technique.

Sharing so that you can think about it too.


Author: caseyleaver

Internal communicator obsessed with eating, preparing and sharing food, and running (off all the food).

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