“Never doubt that a small group of thoughtful committed citizens can change the world; indeed, it is the only thing that ever has.”
Margaret Mead
The question becomes, how do we get people behind our cause?
And the answer is by finding common cause.
And you do that by listening.
This is where a technique from community activism comes into play. And thanks to Ruth and Julie from ThePublicOffice for recently introducing me to the concept.
Public narratives
It really struck a chord with me because I had not long ago read the first volume of Barack Obama’s autobiography, Dreams from My Father, in which he talks about the time he spent as a community organiser.
How public narrative works is explained here far better than I could.
I can absolutely see the application to change within organisations and I’m looking forward to seeing what I can help people to do with the technique.
Sharing so that you can think about it too.
Casey's Blog 