Who do you want to work for?

Recently it struck me that we have been selling in a presentation about values creation wrongly. The main body is fine – all about linking values and behaviours and perception – and we’ve been getting there in the end.

But we’ve been starting on the wrong foot by showing a number of logos and asking what the organisations represented have in common – answer: a defined brand, answer: brand recognition, (answer: a set of values underpinning everything).

We were getting anything but that response though – answer: they make a lot of money, answer: they are international, answer: they are private sector, (answer: what’s it got to do with us?).

What we should have asked is – who do you want to work for? And why? What do you believe about them? What do you think you know? What makes them special? Odds on the top ten would have a sturdy set of organisational values.

Answers (off the top of my head):

  • Innocent
  • BBC
  • Google
  • Lush
  • Bravissimo
  • Twitter
  • National Trust
  • Marks & Spencer
  • Ikea
  • DFID

What about you?

3 Responses to “Who do you want to work for?”
  1. Jo Webster says:

    Hi Casey
    Some questions that might help:
    What’s important to you about working?
    What successful behaviours do you see in the top people in the organisation? (They are likely to be the values you want everyone to display)
    What get’s you out of bed in the morning to come to work?
    How do you feel about working here?
    Can you see how you can impact on the future – what does that look like? What are the emotions attached to that?

    I’ve got loads more if you need any further help.

    Values are often looked at consciously and this means they normally mean nothing or they are what we aspire to be like. Rather than actually what is real life.

    Hope this has been of some help – call me if you need advice 07793114144


  2. caseyleaver says:

    Thanks Jo, Lovely to hear from you – and thank you. You’re totally right – getting people to realise that’s it’s not an academic exercise is the key – and the kind of questions you’ve posted there are a way into that. Thanks, C

  3. Helen B says:

    I think you might be right Casey, turning it round to see why people want to work elsewhere could provide interesting discussion; especially if you launch it right – i.e. in your dreamworld job, what would you dreamworld workplace be like – only you’d have to hope that people didn’t just say that there would be jacuzzis next to your desk and free chocolate every day!

    I like Jo’s question about what gets you out of bed in the morning to come to work? I think that would prompt interesting questions to see how important values are, and if it’s personal values or organisational values that have more impact.

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