Why Keep a Dog…

Small dogand then bark yourself?

Actually, a more accurate title for this entry would be “Becoming a Trusted Advisor: The Internal Communicator’s Mission” – but that’s no fun.

I remember being very taken a while ago by a presentation that I saw by Maeve Hawker from EDF Energy on the concept of proving your worth and demonstrating value – the holy grail of the professional internal communicator.

It was a full-frontal attack on the usual communicator’s whinge:

How can I get senior managers to take internal communications seriously?

And the response was, I’m paraphrasing heavily here, get off your arse and show your worth – pick an issue that’s a big deal to senior managers and make it an internal comms success.

So – off I go….

Incidentally, the occasion on which I saw Maeve was the PR Week “Engaging Intrnal Communications” Conference last April.

And I’m hoping for a similar shot in the arm in terms of inspiration and confidence from Monday’s CIPR Inside Information Conference. Sometimes a bit of perspective is all that’s needed.


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