Casey’s Blog

Mostly Internal Communications & Food

Social Capital & Knowledge Exchange: Blogging Inside the Enterprise

You may think I’ve been unusually quiet recently, but I’ve been diverting my energies into other channels, including a guest spot at Simply Communicate a site that collates advice, toolkits and templates covering every aspect of internal communication inside organisations.

Here is a taster:

Internal blogging can give us:

  • The ability to get to know our colleagues as people and individuals encouraging give and take.
  • An easier way of building networks of like-minded or useful people.
  • An easy way to find out what colleagues are working on (and joining the dots with our own work).
  • An easier way of finding out what people extracurricular interests and skills are (and harnessing them).
  • The ability to scan the internal environment, take a reading of the organisation’s mood, and spot and pre-empt issues.
  • An easy way to get a rounded sounding on ideas and test out theories or approaches – both by yourself by beginning to articulate ideas for the first time, and with others as a community of interest which helps to test and build the idea.

Read the full article.

Filed under: Blogging, Blogging About Blogs, Engagement, Higher Education, Internal Communications, Internet, Warwick , ,

Twitter: is it too limited?

This is a bookmark to Mat Mannion’s post:

Twitter is not fit for (my) purpose(s)

following this twitter conversation (as best as I can recreate it):

@mathewjm Having this sort of interaction 140 characters at a time is sub-optimal, for example!!!
@mathewjm Or is it that people see a service and try and use it for something slightly different, and that’s when it doesn’t work?
@caseyleaver Which is what separating work and play would prevent, of course. The problem is getting people to start when they don’t get it.
@mathewjm & @steverumsby That’s what I mean. Ideally colleagues could get to know each other as rounded people and :. work better together.
@steverumsby When I’m not so lazy :) Mainly, it needs tags but nobody can be arsed (and multi-accounts is NOT the answer)
@steverumsby Whether I am here or not doesn’t change the fact that Twitter is fundamentally flawed
@mathewjm I’m not sure. I’d love to feature microblogging as part of a staff profile/directory effort. “Casey is (working on)…”
@steverumsby I know that – but lots of people don’t. Plus I am geekily committed to what I do for a living.
@caseyleaver Unfortunately there’s no way around it, think Twitter will die off when people realise they don’t care what celebs are doing
Worrying about how to use social media when people want to distinguish between work and play. Maybe Yammer is the answer?

Filed under: Blogging, Engagement, Internal Communications, Internet, Social Media, Web Geekery

Breasts = Google Gold

Thanks to Laura Dewis for the mention:

And congratulations to vblogger of the month, Casey Leaver, for getting the most views in the video blog series on “What YouTube taught me” for Getting abreast of your health.

Wonder why videos with sperm and breasts in the title got the most attention?

Although, I am rather partial to CK’s Rugby & Seabass and Guy’s Trains.

And just wait til you see the snails and children that we filmed yesterday for Evolution Megalab.

Filed under: Blogging About Blogs, Films, Higher Education, Internet, PR, Web Geekery, Work

Summer Project

This summer we asked everyone in the team to pitch ideas for quick, finite, projects.  They had to:

  1. Support at least one of the org’s strategic aims
  2. “Change, create and innovate” (Ian likes a nice cheesy slogan.)

Which is why I am currently pulling together a focus group of 14-17 year olds so that we can consult them on what is cool.

Probably not the word ‘cool’ as another colleague has already pointed out.

The idea is to showcase academic knowledge and expertise, thus proving that we are a ‘proper university’ through quick and dirty films to upload on You Tube.

So far, so good.  The info has to be visual, that’s a given.  But it also has to be something forwardable, blogable, viral.  And that’s where our teen consultants will hopefully come in (we are sweetening the deal by offering training and participation in production if they are interested).

We want the films to be facebooked, myspaced, bebo-ed, forwarded and whatever else they get up to.  But they have to be good enough – otherwise we look like a try-too-hard uncle.

Doing well on recruitment – but borderline terrified about what to do with 10-15 teens when I get them here.  So – this is a brainstorm.

  1. Get them to show us the best that are currently doing the rounds and explain why they are good.
  2. Present them with a set of suggestions and allow them to sneer at them.
  3. Ask them to check out the closest competition – Warwick iCast / Research-TV / OU on You Tube and spot trends
  4. Try and come up with a recipe
    1. Subject matter
    2. Style of filming
    3. USP: Funny/ shocking/ gross?
  5. Find out what tools they use – build a list
  6. Find out their interests – build a list
  7. What courses they’d be potentially interested in studying – build a list

And – a vital top tip have a chat to myt friends with teenagers – find out the best way of getting the best out of them.

Matt – over to you?

Edit: 12:35, 11/8/08

Mat says:

I think the list is mostly right.  I’d also like to know

 

·         How they browse – what’s the first thing they log into?   How long do they spend on certain sites?

·         What’s the most popular system/sites amongst their friends? 

·         Do they care about quality?

·         Coming from different places/schools, do they have the same browsing trends and expectations across the board?   

·         Do things appeal more to boys or girls?  Do we have an even split of boys and girls attending?

 

I’d like suggestions from them based on topics we give them. 

So, it looks like the focus group will be Wed 20th or Wed 27th….

Filed under: Advertising, Films, Higher Education, Internet, PR

You Tube: My Contribution

My breast examination video on You Tube!

The Open University has launched a YouTubeTM Channel with over 300 videos to extend its commitment to broadening access to education. YouTube is the leading online video community that allows people to discover, watch and share originally created videos.

OUView went live yesterday [Thursday]. Video taken from OU courses is available on the OULearn Channel and features household names such as broadcaster Sir David Attenborough and inventor James Dyson. Videos cover subjects from arts and history to science and nature, in bite-sized chunks of 2-3 minutes each.

OULife is a channel for the OU’s staff and students to upload their own videos – from graduation ceremonies to video blogs. The launch includes a series of video blogs where OU staff and students talk about what they’ve learnt from YouTube.

Here is my contribution “Wot I learnt from YouTube”.

Thinking of you Grandma.

Filed under: Family, Guilt, Higher Education, Internet, Movie, PR, TV, Work

Late Adopter

In keeping with today’s adopted persona, I am suitably behind the curve on trying out Twitter.

We’ll, I’ve signed up and had a bit of a faff with it, I’ll now set my subconscious on thinking of internal comms applications for it.

I was very interested to see how organisations are using it – particularly Downing St.

Filed under: Advertising, Idea, Internal Communications, Internet, PR, Web Geekery

Facebook as an Internal Communications Tool

Writing about – http://contenthere.blogspot.com/2007/11/facebook-as-your-intranet.html

My colleagues Stuart Brown and Jed Cawthorne have pointed me in the direction of this post, and it certainly chimes with some of the amorphous and ongoing debate going on here.

There’s a lot of tinkering going on using Facebook and a variety of other Web 2.0 tools – but as yet only a nascent framework for how it all pulls together. 

The benefits of some of the individual projects are clear – for example a “What OU courses have I done/am I doing?” application for Facebook could help students to support each other peer-to-peer within a cohort who may never meet face to face.  The argument for students is an easy one though.  And besides which, in the context of this job outside my remit.

Looking at how it relates to staff is another matter.  You could argue the same benefits with a dispersed workforce: 40o0ish people nominally based in Milton Keynes, 7000 Associate Lecturers (our terminology for tutors) across the country and substancially more still in the 13 Regional Centres.  But then that comes down to having the right applications to achieve the right things.

Which is where you run slap bang into the argument about using official data (to fuel such applications) outside the Firewall and on a service run by a third party provider….

The bit that intrigues me generally though, is the profile system – this links into my trombinoscope/staff directory thinking which is as applicable here at the OU as it was at Warwick.  This is where I think the real gold is in the way that Facebook works.  But it’s still only the principle, rather than the specific tool, that interests me.

So, potentially over to Stuart and his CIPR Diploma Project, to investigate..

Another thought: how long will it be until Facebook starts licensing closed versions to organisations in a similar way to Google and Multimap?  Is it worth building an all-singing all-dancing staff directory that works on the same principles as Facebook if there’s a possiblility of using the tool itself?

Finally, a work version would avoid the issue of determining the varied permissions on your embarrassing party photos!

Filed under: Higher Education, Internal Communications, Internet, Trombinoscope, Work

I’m Lynne Franks, What am I Doing Here?

I’d like to make it clear from the start that this is a completely uninformed view as I have seen none of the current series of I’m a Celebrity, Get Me Out of Here.

But I was utterly astonished when I heard that Lynne Franks was going to be taking part.

“I’m going to stab her in the middle of the night and take hers,” Janice growled. “You don’t think I’m kidding, I’ll eat her t**s. I’ll fry up those big old boobs.”

Janice Dickinson (who apparently used to be a model) on Lynne Franks last night.

But then I googled “Lynne Franks” this morning, and it became clear that this is part of a sustained profile raising campaign.  Rarely is she mentioned the the media without her key message – her SEED venture.

So, as long as she can keep her cool in the jungle, not so daft after all….

Filed under: Campaigning, Internet, Media, PR, TV

Not So Useful

I’m a latecomer – but it really cheered me up…. I Can Has Cheezburger?

I Can Has Cheezburger?

Make your own at The Cheezburger Factory

Filed under: Caption Competition, Cat, Internet, Joke, Randomness, Web Geekery

One Step Behind

Follow-up to I Don’t ‘Get’ MySpace from Casey’s Blog

MadnessTo misquote Madness.

Writing about:

‘Protecting virus’ offers instant flu protection & converts flu infections into their own vaccines

Today I have looked at:

And
once again I’m left with that bemused feeling that I’m either missing
something extraordinary or it’s all pointless tossycock.

At the phrase:

user driven social content website

I turn into a combination of Jim Royal and Alf Garnett.

Read the rest of this entry »

Filed under: Internet, News, PR

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