
Writing about http://news.bbc.co.uk/1/hi/uk/7317909.stm
Wow! This is a management, PR & Internal Comms case study in the making. I can see this being on the CIPR course next year…
The thing that stood out most for me though was the amount of coverage pointing to underinformed and poorly trained staff – from issue with the initial check in procedures through to baggage handling staff not knowing their way round the grounds.
And then it gets worse, failure to keep frontline customer-facing staff informed:
“Nobody really seemed to know what was going on. Staff seemed as much in the dark as we were.” (more)
“One baggage worker told the BBC the situation was “mayhem” and that the technical problems had been known about for some time.” (more)
“A BA staff member said they would have liked to be able to phase it in rather than ‘do it all at once’.” (more)
So many senior managers will tell you that staff are their ambassadors – but when you break that down it means that they want their IC Manager to inundate people with positive propaganda or that they expect staff members to magically feel ownership of the brand without working on empolyee engagement or brand values.
The simple things like making sure that staff are adequately trained, listened to (because they know more about the practicalities of their day job than you do), consulted about big decisions which affect them and constantly kept informed in emergency situations often go by-the-by.
As Himself said, he would rather have been a passenger in a three-hour queue at Heathrow yesterday than a member of BA staff at Terminal 5!
Filed under: Branding, Engagement, Himself, Internal Communications, PR, Press
The Irish were in fine voice today. This song always reminds me of Himself’s Auntie Mary, she leads the singing it on highdays and holidays and at weddings and wakes.
I’m sure that the answer should be Himself. But actually, right at this moment Ocado is closer to my heart!
unecessary stress around it by trying to fit in a supermarket trip.












But on the downside I need to loose a gajillion stone before this Saturday….
You
Anyway – the main event foodwise was a fabulous meal at the Swan on Friday night:
Absolutely
Some