Casey’s Blog

Mostly Internal Communications & Food

Social Capital & Knowledge Exchange: Blogging Inside the Enterprise

You may think I’ve been unusually quiet recently, but I’ve been diverting my energies into other channels, including a guest spot at Simply Communicate a site that collates advice, toolkits and templates covering every aspect of internal communication inside organisations.

Here is a taster:

Internal blogging can give us:

  • The ability to get to know our colleagues as people and individuals encouraging give and take.
  • An easier way of building networks of like-minded or useful people.
  • An easy way to find out what colleagues are working on (and joining the dots with our own work).
  • An easier way of finding out what people extracurricular interests and skills are (and harnessing them).
  • The ability to scan the internal environment, take a reading of the organisation’s mood, and spot and pre-empt issues.
  • An easy way to get a rounded sounding on ideas and test out theories or approaches – both by yourself by beginning to articulate ideas for the first time, and with others as a community of interest which helps to test and build the idea.

Read the full article.

Filed under: Blogging, Blogging About Blogs, Engagement, Higher Education, Internal Communications, Internet, Warwick , ,

Breasts = Google Gold

Thanks to Laura Dewis for the mention:

And congratulations to vblogger of the month, Casey Leaver, for getting the most views in the video blog series on “What YouTube taught me” for Getting abreast of your health.

Wonder why videos with sperm and breasts in the title got the most attention?

Although, I am rather partial to CK’s Rugby & Seabass and Guy’s Trains.

And just wait til you see the snails and children that we filmed yesterday for Evolution Megalab.

Filed under: Blogging About Blogs, Films, Higher Education, Internet, PR, Web Geekery, Work

Our Panel Said

Follow up to http://caseyleaver.wordpress.com/2008/08/11/what-would-i-watch-a-video-on/

Well, first things first, I needn’t have worried in the least about the attitude of our focus group attendees.  Those that managed to make it were the nicest group imaginable.  So a big thanks to them for that!

What were the results of our extremely unscientific, back of a fag packet, group?

What do they see/go to when they first log on?

  • MSN
  • Email
  • MySpace
  • Facebook
  • You Tube – but they don’t have accounts
  • Not blogs – except on MySpace
  • BBC – esp. for news (easier than papers)
  • NOT Piczo or Bebo*

(*Himself points out that this might be a localised thing, what are your school friends/ swimming club members/ orchestra band mates on.  Possible.  I know, for example that Bebo is huge with some Irish late teens.)

What films did they show us?

What do they like?

  • Short (2 mins, 5 mins is too long)
  • Something famous or some point of common reference
  • Good music, catchy tune or music that everyone knows or music “that you thought you’d forgotten” (Amarillo)
  • Things that make us laugh
  • Slightly wierd
  • Dancing professors in lab coats and goggles
  • Famous people: sports personalities
  • Unexpected twists
  • Things out of context
  • Dare Devil stunts (jumping on the back of a cow)

What they don’t like

  • Depressing things – unless there’s a big message and even then it should be levened with humour like Comic Relief
  • Don’t err on the side of the preachy
  • Bad quality – a bit annoying
  • Too good quality – a bit annoying

What topics are interesting?

  • Truth about food
  • Fairtrade
  • Making money out of ethical trade
  • The size 0 debate
  • 60 year olds in a wind tunnel
  • Decorated snail experiuments
  • CCTV/ Surveillance Society – Mosquito noise, speaking cameras, giving teens a bad name, knife crime

What style do they like?

  • Top Gear
  • Real Science
  • Braniac
  • BBC Blast
  • Mimickery/DIY style

How do they pass films on?

By email, but preferably in person so they can watch the person’s reactions (i.e. at a PC “Have you seen this one?”)

And finally a plug for Himself’s friend the lovely Alistair Robertson who was partly responsible for this wonder years ago.

Filed under: Advertising, Branding, Higher Education, Movie, PR, Web Geekery, Work

What would I watch a video on?

Writing about http://caseyleaver.wordpress.com/2008/08/08/summer-project/

So – a short list of potentially visual stuff:

Also – a list of stuff I’d like to know:

  • What causes a double rainbow?
  • How do those machines that work out calories work? Like on Cook Yourself Thin
  • Why do cows lie down when it rains?
  • …….

Filed under: Advertising, Higher Education, PR

Summer Project

This summer we asked everyone in the team to pitch ideas for quick, finite, projects.  They had to:

  1. Support at least one of the org’s strategic aims
  2. “Change, create and innovate” (Ian likes a nice cheesy slogan.)

Which is why I am currently pulling together a focus group of 14-17 year olds so that we can consult them on what is cool.

Probably not the word ‘cool’ as another colleague has already pointed out.

The idea is to showcase academic knowledge and expertise, thus proving that we are a ‘proper university’ through quick and dirty films to upload on You Tube.

So far, so good.  The info has to be visual, that’s a given.  But it also has to be something forwardable, blogable, viral.  And that’s where our teen consultants will hopefully come in (we are sweetening the deal by offering training and participation in production if they are interested).

We want the films to be facebooked, myspaced, bebo-ed, forwarded and whatever else they get up to.  But they have to be good enough – otherwise we look like a try-too-hard uncle.

Doing well on recruitment – but borderline terrified about what to do with 10-15 teens when I get them here.  So – this is a brainstorm.

  1. Get them to show us the best that are currently doing the rounds and explain why they are good.
  2. Present them with a set of suggestions and allow them to sneer at them.
  3. Ask them to check out the closest competition – Warwick iCast / Research-TV / OU on You Tube and spot trends
  4. Try and come up with a recipe
    1. Subject matter
    2. Style of filming
    3. USP: Funny/ shocking/ gross?
  5. Find out what tools they use – build a list
  6. Find out their interests – build a list
  7. What courses they’d be potentially interested in studying – build a list

And – a vital top tip have a chat to myt friends with teenagers – find out the best way of getting the best out of them.

Matt – over to you?

Edit: 12:35, 11/8/08

Mat says:

I think the list is mostly right.  I’d also like to know

 

·         How they browse – what’s the first thing they log into?   How long do they spend on certain sites?

·         What’s the most popular system/sites amongst their friends? 

·         Do they care about quality?

·         Coming from different places/schools, do they have the same browsing trends and expectations across the board?   

·         Do things appeal more to boys or girls?  Do we have an even split of boys and girls attending?

 

I’d like suggestions from them based on topics we give them. 

So, it looks like the focus group will be Wed 20th or Wed 27th….

Filed under: Advertising, Films, Higher Education, Internet, PR

You Tube: My Contribution

My breast examination video on You Tube!

The Open University has launched a YouTubeTM Channel with over 300 videos to extend its commitment to broadening access to education. YouTube is the leading online video community that allows people to discover, watch and share originally created videos.

OUView went live yesterday [Thursday]. Video taken from OU courses is available on the OULearn Channel and features household names such as broadcaster Sir David Attenborough and inventor James Dyson. Videos cover subjects from arts and history to science and nature, in bite-sized chunks of 2-3 minutes each.

OULife is a channel for the OU’s staff and students to upload their own videos – from graduation ceremonies to video blogs. The launch includes a series of video blogs where OU staff and students talk about what they’ve learnt from YouTube.

Here is my contribution “Wot I learnt from YouTube”.

Thinking of you Grandma.

Filed under: Family, Guilt, Higher Education, Internet, Movie, PR, TV, Work

Blogging Mojo

My blogging mojo has returned.  I lost it for quite a while there – but the important thing to remember is, it’s just like a diet, if you fall off the wagon, don’t give up altogether just start again….

A lot of colleagues used to ask me how I found the time to blog – and I always used to reply that it takes no longer than writing an email.

But actually, I’ve found the catch, the actual act of writing takes no longer than writing an email, but if you haven’t found the time for personal reflection then you have to factor that it – and that really is timeconsuming!

Firstly, I don’t make time for reflection when I’m stressed and secondly some topics of reflection are not suitable blog material.

Well, I have two new blog entry stumps to work on:

  1. Laura Dewis has asked me to film a vblog entry entitled “What I’ve learnt from You Tube.”
  2. I took part in a workshop on Tuesday about facilitation
    1. What is it?  How can it help the OU?  Should we train managers or offer a crack team for on-demand support?

More on these, and more in general later….

Filed under: Blogging, Blogging About Blogs, Higher Education, Internal Communications, Web Geekery, Work

Non Pay Benefits: Employee Satisfaction

The other night on the train a couple of businessmen were talking in the Quiet Carriage. This would normally have unfortunate consequences, but fortunately for them they were talking about something that interested me.  At least for part of the journey.

One was Canadian and the other was Indian and they both clearly worked in the same division of a large Engineering company.  And they were talking shop.

But what they were actually talking about was their relationship with their employer.

They started off by discussing who would be filling a vacant management position, the Indian was convinced that the position would naturally be filled through internal promotion whereas the Canadian was sure that the position would be advertised and a new, and more expensive manager brought in from outside.  This concept was a mystery to the Indian who explained that culturally in India internal promotions were the normal way forward.

The Canadian then moved on to talking about senior management salaries, the fact that he got paid more than some senior managers because he had come into the company rather than working his way up and a story about one senior manager who could now not afford to retire (despite being above statutory age) as his pension had not worked out as hoped.  His view was that people who didn’t ask didn’t get and that the senior managers who had been with the same company their whole lives were fools and had only themselves to blame for their financial situation.

From there they moved onto talking about how it wasn’t all about the cash, how important worklife balance was and the Indian business man even went as far as mentioning bringing family into the workplace for employee events.  Very interesting stuff.  Most British employees, particularly those in HE, would run a mile from this kind of thing.

Juxtapose this with Linda Evans’s piece in this week’s Times Higher Education: Satisfaction not guaranteed where she argues that there is a difference between job fulfilment and job comfort and investigates the term job satisfaction.

Job fulfillment, she argues, is about your role, your relationship with colleagues and your manager etc.  job comfort is about the ease of finding a parking space etc.

This is interesting because in this instance ensuring job fufilment could be seen covering items that are controllable by your boss, or your boss’s boss, whereas job comfort items are things provided by the employer as amenities or dictated by personal circumstances (distance to travel to work)…

I never cease to be amazed how much car parking matters to people and how organisations ignore this fact.

Filed under: Engagement, Higher Education, Internal Communications

Laurie Taylor Vs Jamie Targett

Laurie TaylorI love The Poppletonian, Laurie Taylor’s mock university corporate news colum in the Times Higher Education (yes, we’ve lost the Supplement bit).  I also love his cast of character including the desperate Jamie Targett, Director of Corporate Affairs, and the hippy-dippy useless Jennifer Doubleday, Head of Personal Development.

I was thrilled when the VC welcomed the new look on 10 January this year as I was just broaching the topic of a refurb of Open House.

Speaking shortly after his return from an exhausting nine-day conference in the Maldives on the future of higher education, our Vice-Chancellor declared that he was “really on the whole fairly excited” by the new look of The Poppletonian.

He told our reporter, Keith Ponting (29), that in his opinion, the previous newsletter had often spent too long concentrating on “the many negative aspects of the university” and on reporting “lots of minority views that failed to represent the true nature of the institution going forward”.

It is so clever in so many ways, so many in-sector jokes perfectly judged and aimed in all directions!

In today’s edition the dogged Jamie Targett makes an urgent appeal:

In a shock statement this week, Jamie Targett, our Director of Corporate Affairs, announced that he was introducing an “urgent” quota system in response to the dramatic increase in campus e-mails bearing the word “urgent”.

While administrative staff would retain the right to use “urgent” at all times, academics would be restricted to 12 “urgent” e-mails per term. He believed this was the only way in which “urgent” could regain the original meaning of “urgent”.

The cleverest, cleverest thing is that it is all so on the button. As perfect satire must be.

Filed under: Administration, Comedy, Higher Education, Internal Communications, Joke, Press, Work

What do we do with this Facebook thing?

I Facebooked Your MomAdapted from Well, Everything has to Start Somewhere on our work blog.

And more than that, to quote Jane Magé (a former boss):

We are where we are, let’s see where we can go from here.

A quote which I find useful for a variety of occasions…

So, we’ve got this Facebook presence – what are we doing with it? (See other entries for for wailing and gnashing of teeth in this vein.)

A week or so ago we got together to have an open-ended discussion – here are some of the points that arose: Read the rest of this entry »

Filed under: Blogging About Blogs, Branding, Higher Education, Internal Communications, PR, Society, Web Geekery, Work

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