Casey’s Blog

Mostly Internal Communications & Food

My Father’s Eyes are Blue – Coventry Literature Festival

Writing about – http://www.spaghettigazetti.com/2009/03/local-lad-done-good.html

Local poet Anthony Owen will be on his home turf when he appears at the Third Coventry International Festival Of Literature at the Belgrade Theatre in May. The Coventry Literature Festival is unique among UK literature festivals due to its focus on community events, with public writing workshops, children’s events and opportunities for local writers incorporated into the programme.

You can buy tickets and find out more on the Belgrade website:

Wednesday 13 May, 8pm.
Heaventree hosts the Festival’s opening night by inviting the editors of a number of poetry presses and magazine publishers to showcase their best new writers. Guests will include Horizon magazine, The Wolf magazine, Flarestack Press, Under The Radar and the Warwick Review.

This is an invaluable chance to research the diverse opportunities for publication offered by the UK poetry industry, gaining that knowledge of the terrain which is vital for new writers.

Tickets: £5.Thursday 14 May, 8pm.
The launch of My Father’s Eyes Were Blue by Coventry poet Antony Owen and Still This Need by Michael McKimm.

Antony Owen is a commercial manager from Allesley who writes poignant, unsettling poems, reminiscent in style of the Mersey Beats and their French forbears.

Tickets: £4.

 

Filed under: Advertising, Book, Books, Coventry, Warwick ,

Am I Brave Enough?

No. But thanks for the offer (which arrived by email).

It’s all a bit Dove advert.

But at least better than this (which I saw in Heat), models recruited from amongst Katie Price’s fan base.

All that said – you can never knock the Bravissimo undies.  Best bras in the world.

Filed under: Advertising, Branding, Clothes, Fashion, Food

Our Panel Said

Follow up to http://caseyleaver.wordpress.com/2008/08/11/what-would-i-watch-a-video-on/

Well, first things first, I needn’t have worried in the least about the attitude of our focus group attendees.  Those that managed to make it were the nicest group imaginable.  So a big thanks to them for that!

What were the results of our extremely unscientific, back of a fag packet, group?

What do they see/go to when they first log on?

  • MSN
  • Email
  • MySpace
  • Facebook
  • You Tube – but they don’t have accounts
  • Not blogs – except on MySpace
  • BBC – esp. for news (easier than papers)
  • NOT Piczo or Bebo*

(*Himself points out that this might be a localised thing, what are your school friends/ swimming club members/ orchestra band mates on.  Possible.  I know, for example that Bebo is huge with some Irish late teens.)

What films did they show us?

What do they like?

  • Short (2 mins, 5 mins is too long)
  • Something famous or some point of common reference
  • Good music, catchy tune or music that everyone knows or music “that you thought you’d forgotten” (Amarillo)
  • Things that make us laugh
  • Slightly wierd
  • Dancing professors in lab coats and goggles
  • Famous people: sports personalities
  • Unexpected twists
  • Things out of context
  • Dare Devil stunts (jumping on the back of a cow)

What they don’t like

  • Depressing things – unless there’s a big message and even then it should be levened with humour like Comic Relief
  • Don’t err on the side of the preachy
  • Bad quality – a bit annoying
  • Too good quality – a bit annoying

What topics are interesting?

  • Truth about food
  • Fairtrade
  • Making money out of ethical trade
  • The size 0 debate
  • 60 year olds in a wind tunnel
  • Decorated snail experiuments
  • CCTV/ Surveillance Society – Mosquito noise, speaking cameras, giving teens a bad name, knife crime

What style do they like?

  • Top Gear
  • Real Science
  • Braniac
  • BBC Blast
  • Mimickery/DIY style

How do they pass films on?

By email, but preferably in person so they can watch the person’s reactions (i.e. at a PC “Have you seen this one?”)

And finally a plug for Himself’s friend the lovely Alistair Robertson who was partly responsible for this wonder years ago.

Filed under: Advertising, Branding, Higher Education, Movie, PR, Web Geekery, Work

What would I watch a video on?

Writing about http://caseyleaver.wordpress.com/2008/08/08/summer-project/

So – a short list of potentially visual stuff:

Also – a list of stuff I’d like to know:

  • What causes a double rainbow?
  • How do those machines that work out calories work? Like on Cook Yourself Thin
  • Why do cows lie down when it rains?
  • …….

Filed under: Advertising, Higher Education, PR

Summer Project

This summer we asked everyone in the team to pitch ideas for quick, finite, projects.  They had to:

  1. Support at least one of the org’s strategic aims
  2. “Change, create and innovate” (Ian likes a nice cheesy slogan.)

Which is why I am currently pulling together a focus group of 14-17 year olds so that we can consult them on what is cool.

Probably not the word ‘cool’ as another colleague has already pointed out.

The idea is to showcase academic knowledge and expertise, thus proving that we are a ‘proper university’ through quick and dirty films to upload on You Tube.

So far, so good.  The info has to be visual, that’s a given.  But it also has to be something forwardable, blogable, viral.  And that’s where our teen consultants will hopefully come in (we are sweetening the deal by offering training and participation in production if they are interested).

We want the films to be facebooked, myspaced, bebo-ed, forwarded and whatever else they get up to.  But they have to be good enough – otherwise we look like a try-too-hard uncle.

Doing well on recruitment – but borderline terrified about what to do with 10-15 teens when I get them here.  So – this is a brainstorm.

  1. Get them to show us the best that are currently doing the rounds and explain why they are good.
  2. Present them with a set of suggestions and allow them to sneer at them.
  3. Ask them to check out the closest competition – Warwick iCast / Research-TV / OU on You Tube and spot trends
  4. Try and come up with a recipe
    1. Subject matter
    2. Style of filming
    3. USP: Funny/ shocking/ gross?
  5. Find out what tools they use – build a list
  6. Find out their interests – build a list
  7. What courses they’d be potentially interested in studying – build a list

And – a vital top tip have a chat to myt friends with teenagers – find out the best way of getting the best out of them.

Matt – over to you?

Edit: 12:35, 11/8/08

Mat says:

I think the list is mostly right.  I’d also like to know

 

·         How they browse – what’s the first thing they log into?   How long do they spend on certain sites?

·         What’s the most popular system/sites amongst their friends? 

·         Do they care about quality?

·         Coming from different places/schools, do they have the same browsing trends and expectations across the board?   

·         Do things appeal more to boys or girls?  Do we have an even split of boys and girls attending?

 

I’d like suggestions from them based on topics we give them. 

So, it looks like the focus group will be Wed 20th or Wed 27th….

Filed under: Advertising, Films, Higher Education, Internet, PR

You Couldn’t Make It Up

A recent harvest of our intranet staff noticeboard…. you couldn’t make it up.

From now on the phrase

“as cheap as a student nurse”

will be replacing

“cheap as chips”

in my lexicon!

29 May 2008

 

Wanted

 

Sideboard

Daughter and friends are house sharing and are in need of a sideboard (free or cheap as a student nurse).

 

contact 

 

 

location  

Milton Keynes

30 May 2008

 

Help Me

 

Dog Stripping

Can you recommend someone to hand strip my dog. I know that lots of dog groomers do not do this.

 

contact 

 

 

location  

Milton Keynes

 

 

 

  

29 May 2008

Filed under: Advertising, Internal Communications, Randomness

Late Adopter

In keeping with today’s adopted persona, I am suitably behind the curve on trying out Twitter.

We’ll, I’ve signed up and had a bit of a faff with it, I’ll now set my subconscious on thinking of internal comms applications for it.

I was very interested to see how organisations are using it – particularly Downing St.

Filed under: Advertising, Idea, Internal Communications, Internet, PR, Web Geekery

Give me your money

 

Writing about http://www.justgiving.com/warwickwombles and http://www.facebook.com/group.php?gid=20425750303

Ok, so I’m not doing the walking – but I am an essential member of the Support Crew.  In fact, I think I’m Support Crew Leader – it’s early days give me a break!

How hard can it be I hear you ask, well after Saturday’s gurkha-led briefing I am terrified about letting our walkers down.  Because they are the ones walking 100km non stop day and night.

It’s the equivalent of two marathons and a climb up Ben Nevis we were told on Saturday….  and for those of you who know Justine, Claudie, Brian and Simon P they need your sponsorship.  Hell, even if you don’t know them they need your sponsorship!

The route follows the South Downs Way, starting in Petersfield and finishing in Brighton – it’s a challenging journey that will change lives – including yours.

Trailwalker is organised by Oxfam and the Queens Gurkha Signals Regiment. It’s a chance to make new friends, to get out, get fit and to raise money for Oxfam and the Gurkha Welfare Trust.

Four people, one goal, 100 kilometres, 30 hours.

 Still don’t believe me?  Watch the video.

Filed under: Advertising, Campaigning, Charity, Cooking, Cookout, Exercise, Food, Friends, Trailwalkers

Information Overload?

Information OverloadWhen my sister was about 13 she took part in an interesting experiment about the amount of information people can take in from different sources at once (basically a group of them sat in front of a bank of TVs showing different things and were then tested in a Crypton Factor stylee).  The upshot of the experiment, as I remember it, was that the younger you are the more adept at doing this you are because you have grown used to dealing with a multitude of information – a classic example being an airport!

So, I was interested to see this on Robyn’s Nest.

What I’ve read:

  1. Saturday’s Guardian
  2. Two local papers
  3. Countless recipe books
  4. Press cuttings at work
  5. Christmas Pudding by Nancy Mitford
  6. Started Them and Us by Charles Jennings
  7. Madame Pompadour by Nancy Mitford
  8. A lot of email

What I’ve listened to:

  1. Radio 4 – it’s on all the time in the kitchen
  2. Radio 1 – Nihal & Dick & Dom on Saturday morning

What I’ve watched:

  1. Judge Judy – a secret passion!
  2. Masterchef
  3. University Challenge
  4. Moving Wallpaper
  5. Echo Beach
  6. Indiana Jones & the Temple of Doom
  7. Men in Black 2
  8. Shaun of the Dead
  9. Jamie’s Fowl Dinners
  10. Chicken Out

What I’ve surfed:

  1. Facebook
  2. Friends blogs (see blogroll)
  3. Work intranet
  4. Chicken Out
  5. BBC
  6. Number 10 Petitions
  7. UK Parliament
  8. Hansard
  9. Gites de France

At least, that’s all I can remember (Father).  Which shows if there was anything else then I haven’t taken it in….

Filed under: Advertising, Blogroll, Blogs, Books, Films, Radio, Radio 4, TV

Intranet Distraction – OUBay

Today has been a particularly entertaining day on OUBay the intranet noticeboard:

13 November 2007

Help Me

I can’t remember the name or find it on any London website. Food is Mediterranean and the place is set out like a theatre, tables upstairs are set in balconies with plush purple tablecloths.
Any suggestions please?

13 November 2007

Wanted

I do decoupage as a hobby and use patterned printed paper napkins. If you can spare 1 or 2 of yours so I don’t have to buy a whole packet I’ll be very grateful! Any designs welcome!

13 November 2007

Notices

Silver and Lilac ‘Just Married’ banner from Tesco. Still sealed in packet – fell down back of ‘fridge at just the wrong time.

13 November 2007

For Sale

image

Barely Used: Medela ‘Swing’ electric breast pump for sale. Includes brand new replacement softfit breast shield and valves for hygiene

£45 ono (was £90 new)

Filed under: Advertising, Internal Communications, Randomness

Things I've bookmarked