April 18, 2008...2:47 pm
Self-Help Culture
What is the boundary between a healthy self-help culture and an organisational silo?
And, where do you go next when your central/corporate advice has been politely but flatly refused?
A degree of self-help is healthy in any organisation - but guerilla activity of varying quality can create an uncoordinated messy communications environment with clogged channels.
And this can make even your perfectly-managed and manicured corporate channels uneffective.
So, in my book, before you get to your funky all singing and dancing web 2.0 portals and pull-only information, a bit of pruning and air traffic control is needed.
My solution. An Internal Communications Network. Let’s break down those barriers and encourage guided self-help along prescribed channels.
So, what does any Internal Communications Network offer?
- A chance to meet other people, from all levels of the organisation, who play a role in communicating to staff (either across the organisation, or within particular parts of the organisation)
- An opportunity to co-ordinate your activity with others so that certain stakeholders aren’t inundated with conflicting messages at particular times
- Access to training opportunities including cross-training from other members of the Network
- Input into organisation-wide communications approaches, project and channels
- Relationship building with owners of key institutional channels
And what’s in in for the Comms Manager?
- Relationship building with those important people so they are less likely to refuse your advice
- Opportunity to upskill those important people
- An insight into what’s going on in the organisation
- A feed for stories for publications
- A sounding board for ideas
- Honest info about how people are feeling and what they are thinking
My final top tips is to keep it informal, relaxed is best - you’re more likely to get undefensive honesty rather than party line backwatching.
So, the inaugural lunch of the IC Network at this organisation is next Thursday…
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