and then bark yourself?
Actually, a more accurate title for this entry would be “Becoming a Trusted Advisor: The Internal Communicator’s Mission” – but that’s no fun.
I remember being very taken a while ago by a presentation that I saw by Maeve Hawker from EDF Energy on the concept of proving your worth and demonstrating value – the holy grail of the professional internal communicator.
It was a full-frontal attack on the usual communicator’s whinge:
How can I get senior managers to take internal communications seriously?
And the response was, I’m paraphrasing heavily here, get off your arse and show your worth – pick an issue that’s a big deal to senior managers and make it an internal comms success.
So – off I go….
Incidentally, the occasion on which I saw Maeve was the PR Week “Engaging Intrnal Communications” Conference last April.
And I’m hoping for a similar shot in the arm in terms of inspiration and confidence from Monday’s CIPR Inside Information Conference. Sometimes a bit of perspective is all that’s needed.
Filed under: Conferences, Dogs, Engagement, Internal Communications, Work
